How long has it been since you updated your business and social media headshots?
For me, the answer to that question was “way too long!”
I recently splurged on a professional photo shoot. ‘Cause baby, those old pics were just plain sad.
It was a steeeep learning curve and I’m here to share my top take-aways with you!
Photo Shoot Do’s:
DO Choose a professional photographer.
I found several pros on Thumbtack and checked out their galleries. One was a clear favorite – Weston Boucher. I liked the way he captured the essence of his subjects. I showed him examples of the kind of look I was going for – natural and open and powerful. Bottom line? I want people to feel as if they know me as soon as they see my picture.
DO create a ‘mood board’.
Ask your photographer to put together a digital collage from the examples of shots you like. Decide what poses you’ll need: indoor, outdoor, standing, full body, head and shoulders. How many outfit changes will you make? Don’t forget to choose great shoes if you go for a full-body shot. A mood board ensures that you will capture all the shots you want in one photo session.
DO get your makeup done by a professional makeup artist at the photographer’s studio.
It’s so tempting to just ‘do it yourself’. But most of us don’t have the right kind of makeup or the skill to get a great look under bright lighting. If you want to avoid looking ‘washed out’ in your photos, let a pro do your makeup. Hey – it’s fun to get pampered and feel like the star you are!
Photo Shoot Don’ts:
DON’T wear loose or baggy clothes.
Yes, you probably feel more comfy. You appear soft and approachable. But your credibility is lowered and you don’t want that!
THE FIX: wear more fitted (but not tight) clothing. Take a tip from models: Use large plastic hair clips on the back of your shirt or dress for a smooth, less bulky line.
VOILA: You create connection and inspire respect.
DON’T layer too much bulk around the neck.
You’re blocking your throat and heart energy if you wrap up in a thick scarf or turtleneck.
THE FIX: Wear a V-neck, scoop (not too low) or ballet neckline.
VOILA: They see into your heart’s essence quickly for instant rapport.
DON’T wear white or big prints with high contrast.
The viewer’s eye is drawn away from your eyes and mouth to your clothes.
FIX: Wear a neutral that matches your skin tone at the tip of your finger when you pinch it.
VOILA: They focus on your radiant face and you look vibrant!
BONUS TIP: DON’T wear black!
Black is hard to photograph, makes you look older than you are, and creates an energetic ‘wall’ that keeps your prospective clients away.
FIX: I’ve created a handy dandy chart of the best colors for you, based on your eye color:
I posted some of my favorite shots, PLUS live streaming of my makeup job and bits of my photo session over in my special FREE community of women. There’s always some goodies to be had.
Want exclusive content and uplifting inspiration from yours truly?